Easterseals of Central & Southeast Ohio

Video, Photography, Print

Easterseals of Central & Southeast Ohio approached Fulcrum as a Force Initiative Client (read more here) to help roll out and implement their recent national rebrand on a local level, and to build on that brand direction in a way that would help them connect to more people right here in Ohio.

Our Amanda documentary was recently the winner of an award of merit at CSCA's Creative Best 2017

With a team consisting of Cameron Granger, Jeannie Leary, myself and Lydia Stutzman art directing, we created a range of brand materials, donor outreach pieces, a new photo library and a short series of documentary videos spotlighting real Easterseals clients and brand champions; all based on thorough research, stakeholder, staff and client interviews, and strategy sessions with Fulcrum.