Easterseals of Central & Southeast Ohio

Video, Photography, Print

Easterseals of Central & Southeast Ohio approached Fulcrum as a Force Initiative Client (read more here) to help roll out and implement their recent national rebrand on a local level, and to build on that brand direction in a way that would help them connect to more people right here in Ohio.

With a team consisting of Cameron Granger, Jeannie Leary, myself and Lydia Stutzman art directing, we created a range of brand materials, donor outreach pieces, a new photo library and a short series of documentary videos spotlighting real Easterseals clients and brand champions; all based on thorough research, stakeholder, staff and client interviews, and strategy sessions with Fulcrum.