We Don't Want to Work With You...
...If You Don't Care.
We don’t want to work with you; If you don’t care boldly states Fulcrum Creatives’ mission and manifesto. To be a force for good, to do no harm, to support businesses who give back to their communities.
The campaign represents Fulcrum’s focus, but also starts to develop a community of care through wdwtwwy.com, where we document the ways our peers give back personally and through their work.
I participated in the campaign (a few times) and wrote about it here, and during my time with Fulcrum, photographed and made countless cares, brand materials, social media marketing efforts, and maintained the website.